At this thought he was overwhelmed by such fear that he suddenly sat bolt upright. Then began to laugh.

Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.
There is no design without discipline. There is no discipline without intelligence.
The best ideas come as jokes. Make your thinking as funny as possible.
Everything should be made as simple as possible, but not simpler.